Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail.
This deluge of irritating junk has unfortunately interfered with legitimate e-zine publishers, because we're caught in the anti-spam crossfire. If you publish any type of e-mail publication, there's a likely chance that your e-zine is NOT reaching a portion of your readers. Why? Their Internet service provider (ISP) or e-mail program uses a spam filter.
These software programs search for words and phrases that are typical of spam and assign each incoming e-mail a "score." If your e-mail has too many of these words and phrases, you receive a high score, and you may be blocked.
TOP 20 "KILLER" WORDS/PHRASES YOU MAY BE USING
While there are other words that will cost you more "points" than these do (e.g. sexual phrases), here are the most common "trigger" words and phrases that you may be using in your e-zine:
amazing
cancel at any time
check or money order
click here
congratulations
dear friend
e-mail marketing
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