We all hate spam and get way too much of it - agreed? Now that we have that out of the way it is important to realize that in everyone's zest to minimize their spam, we are deleting legitimate e-mails - and those e-mail could be YOUR business messages! Two factors are at play - not reviewing your trash before you empty it and sending e-mail with indicators that trip spam filters.
When sending business e-mail, it is critical that you make certain efforts so that your e-mail will not be inadvertently, incorrectly perceived as spam. Several times each day, legitimate e-mail makes its way into my Junk/Trash due to the sender doing or not doing certain things that trigger most spam filters. These are issues you need to be aware of so that your e-mail has its best chance to make it to its intended party.
Your initial contact and making sure your e-mail gives the perception of a serious business entity can make the difference between being read or being trashed. Here is a simple checklist of things you need to put in practice so that your e-mails are not mistakenly identified as spam and deleted before read:
=> Always include an appropriate, short and accurate SUBJECT:. Many times spam does not have a SUBJECT: or it is malformed without appropriate text. Many e-mail programs automatically send subjectless e-mail to Junk/Trash. You also want to avoid using the words: hello, hi, help, new or the recipient's name or e-mail address as doing so can trigger spam filters.
=> Refrain from using common terms abused by spammers in your subject and/or first paragraph of your email. You know what they are - you see them every day. Many spam filters track these terms and may inadvertently send your email
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